Foodie Awards: New category to find next star food or drink brand for hospitality
May 10, 2021

As if things could get any more exciting for the Foodie Awards – we’ve launched another new category.

The Express to Success Award, sponsored by digital wholesale supply platform Comesto, will identify a producer or business that could be the next star brand for pubs and restaurants and support them in their growth. Think the next Tyrrells or the next Brewdog!

Started by experts in the sector, Stratford-based Comesto was born out of a desire to support smaller premium food and drink brands and find a faster, more cost-effective alternative to the traditional wholesale model for both brands and trade buyers in independent and group-owned outlets.

The announcement of the company’s special award in the programme comes alongside support from the Coventry and Warwickshire Local Enterprise Partnership (CWLEP) for the most heavily-contested category, the Newcomer Award. 

The latest addition to the awards programme, the Express to Success Award, will not only seek to find the next big brand set to take the hospitality sector by storm, but will give that business the chance to take advantage of support from Comesto to accelerate their growth and put them on the national stage.

All relevant entries already submitted to the awards will be considered for the Express to Success Award, but any additional entries can be submitted via the Foodie Awards website until June 30th. The winner will receive:

  • A place on the Comesto shop with a free business profile.
  • Free storage of a range of products for a year (worth £200) in the main Comesto warehouse and a reduced commission fee (worth up to £1,000) on all items sold.
  • A chance to take part in live tasting events and promotional videos working with other Comesto brands directed at hospitality buyers in golf resorts and other premium sport venues.
  • A promotional in-depth article in the Comesto magazine delivered to over 5,000 hospitality buyers.
  • A free tune-up and advice session from a top local social marketing expert.

Comesto co-founder Valentine Smith said: “We were really keen to get involved in the new Foodie Awards because the ambition it offers for the region ties in so much with what we want Comesto to offer. Coventry and other urban centres have a growing reputation for innovative and exciting food and drink venues alongside the more established offer of quality pubs and restaurants in Stratford, South Warwickshire and across the North Cotswolds.”

Among the awards categories are the Best Newcomer award, which recognises businesses started within 18 months of the awards ceremony in July and is supported by the CWLEP. 

Finalists for the majority of the Foodie Awards categories, including the Newcomer Award, were announced in March. They will go on to be judged by some of the biggest food and drink names in the region, including chef Glynn Purnell; Andreas Antona, owner of The Cross in Kenilworth; and Russell Allen, managing director of Aubrey Allen.

Entries also recently closed for three special awards recognising businesses and individuals who went above and beyond during the COVID pandemic – the COVID-19 Resilience Award backed by Visit Coventry; Food Champion Award and The Godiva Award, sponsored by Coventry BID.

Winners will be announced at an event in Coventry on July 22nd, which will also act as a curtain-raiser to Coventry BID’s ‘Big Foodie Weekend’, hosted by Yours Truly, which aims to host the largest selection of artisan food producers in the region and will be headlined by Michelin Star chef Theo Randall and TV chef Lesley Waters, as well as offering musical acts including M People’s Heather Small and ex-Spice Girl Melanie C.

The Foodie Awards will also be raising money for The Trussell Trust network of eight food banks in Coventry and Warwickshire.