Rugby Distillery launches rebrand and new lemon gin
October 21, 2022

You might remember my excitement when Rugby got its own gin courtesy of family-run Rugby Distillery.

Since I first wrote about them, they’ve gone from strength to strength, with their gins stocked in pubs and bars across the county and beyond, and them carrying out events, tastings and more to showcase their creation.

They’re now moving on to the next chapter of their business, announcing a gorgeous rebrand and new look to their bottles.

Rugby gin rebrand

On top of that, they’ve also added another gin to their range – a Menton Lemon Gin that gives its own nod to the story of the game of Rugby.

The gin uses lemons from the small town of Menton in southern France, which also happens to be the final resting place of William Webb Ellis.

Rugby Gin lemon gin












Rugby Distillery

Made with the lemons, which are hand-picked at their perfect ripeness, the refreshing citrus gin has been developed in collaboration with the ‘Association pour la Promotion du Citron de Menton’ and is aimed to be a celebration of not just the history and heritage of Menton, but also the spirit of the game that Ellis embodied.

The Menton Lemon Gin is the fourth in the lineup of Rugby Gins, adding to their their flagship gin, the 1823 Dry inspired by the year William Webb Ellis picked up the football and ran with it at Rugby school, their Rhubarb Gin, and the 1878 Navy Strength – the year of the first army-navy rugby match.

To find out more about Rugby Gin, visit their website here.

Read more: Meet the people behind the business – Rugby Distillery