New coffee shop for Rugby
November 18, 2020

Yep, Rugby’s getting a new coffee shop. Apparently Bewiched, a regional coffee chain from Northamptonshire, is expanding into Rugby, opening their 12th location in the town in 2021.

Bewiched have taken a unit in the Swan Centre opposite Costa, Millington Travel, The Entertainer and Kaspa’s. They’ll have the ground floor as well as an extra first floor trading area and are hoping to open in early 2021.

Bewiched MD Matt Fountain said: “Rugby was a natural progression for the brand. We have been interested in the town for a couple of years and having watched the steady progression of The Swan centre, decided this would be the perfect location for Bewiched.

“There is constant footfall within the scheme, driven by Asda which has the towns main car park, leading shoppers passed our new unit. The surrounding retailers and leisure operators also gives us huge confidence that Rugby will be a great addition to Bewiched.”

Apparently there are also discussions for the remaining units in The Swan Centre so watch this space.